ASAR Foundation was established in 2020, by a few passionate dairymen with an aim to support rural livelihood through the dairy value chain for socio-economic businesses of large dairy cooperatives and supporting dairy enterprises across the value chain. These dairymen developed the idea of creating an organization to facilitate a connecting link between rural livelihood development and urban nutrition through grass-root level working with the rural milk producers. Being a grass-root level organization along with a strong understanding of Indian Dairy, ASAR Foundation is holistically involved with small and marginal farmers to ameliorate their income sustainably through designing a strong source code.